📈 TrendJack: Situationship Sweetness 🩷

January 25, 2024

 🪝 The Hook: Valentines Day

 🏄 The Campaign: American candy brand, Sweethearts, have released their limited-edition "Situationship Boxes" ahead of Valentine's Day.

The boxes feature blurry, misprinted candy hearts that are as difficult to read as your situationship is. Because if there's one thing situationships repel, it's clearly defined labels. 

But in the absence of boundaries and commitment, it can be difficult to know where you stand when navigating a situationship... Is PDA okay? Meeting each other's friends? How much affection is too much? Luckily, you can't say the wrong thing if they can't read it.

💡 Why it matters: This campaign taps into modern dating trends and pokes some lighthearted fun at the phenomenon of 'situationships'.

Turning the confusion of undefined connections into a sweet experience, Sweethearts encourage young daters to embrace the humour in the uncertainty of modern dating.